there is money to be had here..
Educational software aimed at Preschool, Kindergarten, and elementary school kids. I just download 5 apps for my iPhone - games about colours, ABCs, counting, matching, sorting. books read aloud, etc. $1.00 a pop. Maybe more. When it comes to their kids' education parents are willing to spend far more than a buck on anything they think will give junior an academic up on their pint size competition. The right target isn't the underfunded public school system; or even the private schools. It's mom and dad, and it's also the commercial enterprises that already market to mom and dad educational value-add through after school tutoring programs and special advanced class prep, college exam prep, etc. And of course to the kids themselves if the software you're marketing is only available on an actually socially acceptable status symbol device like the iPhone.
Yeah, there's gotta be money there. I wonder how much?
Comments
Well, if Capt Mike and I have kids, they're gonna have to make do with the old fashioned stuff or just be stupid. I ain't buying an iPhone. :-)
I can't remember if it was in Times or MacLeans that I read an article about there being not yet any evidence that exposure to Baby Einstein DVDs as a toddler correlated to improved success or advanced placement in school-aged children. I found that pretty interesting.
Posted by Sarah on August 21, 2008 4:56 AM.The educational software and educational DVD investments parents make for young children are by and large more emotional ones, not logical ones. I'm saying there's an opportunity to exploit that to make money :-)
Posted by Heather on August 21, 2008 6:20 AM.Oh, I understand, and agree. If you need a partner in said exploitation venture, I'd be willing to invest. I actually have an idea for an educational toy. I call it "BrownBox". Gauranteed to stimulate your child's left AND right brain development through creative cognitive stimulation and illusory environmental manipulation. I have several prototypes in the garage right now.
Posted by Sarah on August 21, 2008 7:32 AM.